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Upcoming Business Wire Events – May 6 Edition
Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s...
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Engaging Your Audience Using Video
by Rachel Gould, Client Services Representative, Business Wire Boston Business Wire Boston recently joined forces with video production partner MEDIAmobz and VisibleGains to bring together a panel of...
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Silicon Valley Marcom Professionals on Using Multimedia in Marketing & Lead...
On Tuesday May 11th, Business Wire Silicon Valley partnered with MEDIAmobz and VisibleGains for a special morning event at the TechMart Networking Meeting Center geared toward marketing and...
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Upcoming Business Wire Events – June 11 Edition
Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s...
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LA-Area Communicators Discuss Video and SEO
On August 19, Business Wire LA hosted a media breakfast and panel discussion titled “Video & SEO: Best Practices for Effective Marketing & PR” at the Olympic Collection in west Los Angeles. Our...
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Business Wire’s College Video Contest Winner Jenna Marie James Gears Up to...
M&M's? Check. Cherry Cokes? Got 'em. Watch this video of our college video contest winner and Ball State Unversity Senior Jenna James as she readies herself for lunch with Warren Buffett at the...
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PRSAIcon 2011 Recap: Eight Key Takeaways, From Storytelling to Link Tracking
Amy Yen, Marketing Specialist, outlines eight key takeaways from the PRSA 2011 International Convention. From storytelling to media training to link tracking, here's what PR, marketing and C-level...
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It’s All About Marketing and PR Convergence with Our New Smart Marketing Page
For professional communicators today, there is a growing understanding that PR and marketing efforts must work in unison to be most effective. For example, the cost of the keywords that marketing bids...
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How to Make Your Online Video More Visible
by Michel Rubini, International Media Relations Specialist, Business Wire/London The temptation to package your message in a video is difficult to resist. Video is brilliant at making complex...
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Introducing The Underdogs of the Social Media World
By: Ciaran Ryan & Zara McAlister , Business Wire Toronto Editors The odds are forever stacked against them, and yet we can’t help but cheer them on. They may not be as big or as strong as their...
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Updating Your Earnings Release: How to Maximise the Readability of Earnings...
By Hannah Kelly, Editor, Business Wire Paris With the earnings period once again upon us, investor and public relations professionals are coming together to publish what is often considered the most...
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The Future of Content Marketing – Interactive Content
Are you responsible for your organizations’s communications program? For explaining new company initiatives to media outlets, influencers and other key constituents? Are you looking for new ways to...
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Survey says? Reporters want breaking company news and photos!
In this analysis of the 2014 Business Wire media survey, Ibrey Woodall, Business Wire’s VP of web services, takes a deeper look at the types of multimedia elements most preferred by today’s reporters....
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CMW 2014 Recap: Andrew Davis on “How Brilliant Storytellers Create a Sudden...
By Katie Kennedy, Business Wire Cleveland In his opening remarks, “How Brilliant Storytellers Create a Sudden Urge to Act,” Andrew Davis kicked off day one of Content Marketing World with an engaging...
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The future of PR: Adding Interactive Assets to Press Releases
Last month, Serena Ehrlich, Business Wire’s director of social and evolving media, authored a piece outlining the importance of increasing user engagement for increasing the effectiveness of press...
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7 things Every PR professional Must Know About Pinterest
Everywhere you look everyone is talking about Pinterest. And why not! Not only does the site have huge audience numbers, the engagement and inbound traffic rates are through the roof. And yet, many PR...
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How to Increase YouTube Video Views in 3 Easy Steps
By Serena Ehrlich, Director of Social and Evolving Media, Business Wire Earlier this month I attended a Digital Hollywood panel devoted to building audiences and awareness on YouTube. This is a very...
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Listen up! Everything PR and Social Media Pros Need To Know About Meerkat
By Serena Ehrlich, Director of Social & Evolving Media, Business Wire Welcome to Meerkat! As Business Wire’s director of social and evolving media, I get asked a lot about the future of social tech...
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“Every Business Has an Audience” is a Key Takeaway from SXW2O
By Vilan Trub, Business Wire The venue was large and had already been entertained by the great Al Roker by the time Jim Weiss (CEO, W2O Group) and Cathy Baron Tamraz (CEO, Business Wire) stepped on...
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The Rise of Digital Video and Why it Matters
By Hannah Herreid, Media Relations Specialist, Business Wire “Instead of couch potatoes, we have digital potatoes.” Ryan Van Fleet, Senior Director of Insights and Analytics, Tremor Video There is no...
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